Simple enough to be enjoyed by children but packed with philosophical themes for the appreciation of adults, The Little Prince is a huge hit in China. There are over 70 translations of the novella in both simplified and traditional Chinese.
An animated adaptation of the book (directed by Mark Osbourne) hit theaters in 2015 and was well-received in China. In fact, China was the first country to offer the film in two languages. Famed stars like Huang Bo, Huang Lei, and Yuan Quan did the voiceovers for the Mandarin version.
This month, fans of de Saint-Exupéry’s literary icon in China have been pleasantly surprised by a FamilyMart promotion: the convenience store chain is celebrating its 19th anniversary in the country by releasing The Little Prince-themed treats.