Manner Coffee Takes On Camping
From October 18 to 30, Shanghai-based
is bringing camping indoors with the help of
, a British outdoor gear brand.
The collab, which mainly consists of made-for-social media arrangements of Chums’ tents, folding chairs, and the occasional RV, can be found in five Manner Coffee stores in
The two brands are also co-promoting a special-edition
‘Caramelized Chestnut Latte’
to highlight the flavors of autumn.
Manner’s collaboration with Chums is an extension of their
initiative, which they began last year.
Manner Camp’s goal is to bring coffee drinking into the outdoors. Since its inception, there have been Manner Camp events in Chinese wilderness locales like
Manner Coffee’s venture into camping reflects the rapid expansion of
– ‘glamorous camping’ – in China.
It seems that camping tastes are leaning further towards
. The activity has gone from rugged outdoor adventures to glamping luxury, and now it’s heading indoors.
Read more about
camping in China
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