Government Official Goes Viral on Chinese TikTok for Tacky Videos

The chief of the Tourism and Culture Bureau of Suizhou in China recently went viral after appearing in two videos designed to promote the region's landscape and culture.

In said videos, he engages in swordplay, plays Chinese chess, and drinks rice wine while dressed in a wuxia-inspired outfit. Did we mention his long, flowing wig?

While some Chinese social media users criticized the man for lacking charisma and acting skills, many others have praised him for taking one for the team.

Read the rest of the story, which analyses the popularity of short videos in China, by clicking the icon below