First, it was a pandemic-era trend meant to keep people's spirits up. But now, the "Dopamine fashion style" is continuing to gain popularity with young fashionistas.
The dopamine fashion aesthetic revolves around vibrant colors and bold, youthful styles.
The looks are meant to evoke a sense of childlike fun, instilling some dopamine into an otherwise drab existence.
Dopamine fashion seems to have first emerged among university students. One fashion blogger who goes by Baizhou Xiaoxiong has done a lot for the trend, posting looks for over 3 million followers on Douyin, China's TikTok.
Others soon joined in, sharing their own dopamine outfits and describing the aesthetic as both “healing” and a “mood enhancer.”