Chinese Youth Love Pizza Hut’s Collab with ‘Genshin Impact’

Chinese Youth Love Pizza Hut’s Collab with Genshin Impact

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On August 29, Pizza Hut China rolled out three limited-edition Genshin Impact-themed meals, leading fans to form hours-long queues outside locations of the fast food chain.

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Despite Genshin Impact’s global popularity, few know that the hit game is the brainchild of a Chinese company called miHoYo.

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The three limited-edition meal sets cost 69 to 189 RMB (around 10 to 27 USD). Goodies include Genshin Impact-themed items like mouse pads and servingware.

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Pizza Hut dishes and drinks have also crossed from the real world to the virtual world. Genshin Impact’s developers have promised to include the fast food chain’s meals in-game for players to engage with.

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One fan of the game allegedly “rode the subway for three hours” to get to a Pizza Hut. Others find the commotion ridiculous: “Why are the lines so long? Don’t people need to work or study?”

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