China’s ‘It Girls’ Are Hitting the Streets for Their Wedding Photos

City streets are becoming the ubiquitous wedding photo backdrop for China’s ‘it girls.’

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On a Xiaohongshu tag titled ‘street wedding photography,’ there are over 96,000 posts showing glamorous couples in wedding attire strolling down sidewalks.

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Many of the posts under this trend are actually ‘pre-wedding photos’ (婚纱照, hunsha zhao), a tradition undertaken instead of an engagement photoshoot.

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This younger generation’s wedding photos embrace China’s urban spaces in lieu of traditional photography studios.

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This subversion of classic studio photography is often paired with another spin on tradition: Shorter wedding dresses (sometimes just regular dresses) and asymmetrical hems.

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Taken everywhere from Beijing to Changsha, Shanghai to Suzhou, these photos scream modern love.

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