Virtual Influencer Ruby 9100M Is Pushing the Boundaries of Reality

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Ruby 9100M – otherwise known as Ruby Gloom – is the online, “transhuman” avatar and brainchild of Hong Kong-born digital artist Ruby Chan.

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Transhumanism blurs the line between man and machine; the cyborg-esque Ruby 9100M embodies futuristic possibilities for fashion and art within this realm.The unique nature of digital avatars allow for immense creativity and personal expression, which appeals to many creators.

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Chan-as-Ruby 9100M has worked with major brands like Bulgari, Nike, Adidas, Fendi, and Vivienne Westwood. She has also created a series of images for musician Grimes’ digital alter ego, WarNymph.

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Ruby is known for elaborate compositions that unify themes of cyber-futurism, identity, nature, and technology in the everyday.

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She has said, “I would really want to take virtual beings into the art industry… It would be fascinating to see virtual beings becoming interactive and responsive not only [by] being expressed or portrayed by their creators.”

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These virtual beings are gradually becoming common on social media and in brand campaigns, as brands adapt to an increasingly digital world.

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