Bet you didn’t know: Oreo has been around longer than your grandparents (since 1912). Nevertheless, the American brand of sandwich cookies stays in touch with trends, thus appealing to Millennials and Gen Zers.
The cookie company’s newest limited edition treats are inspired by iconic Chinese writer Liu Cixin’s sci-fi novel The Three-Body Problem.
Arguably more exciting than the cookies, a crazy contraption resembling a telescope has been rolled out in tandem with the campaign.
Scores of livestreamers — including one bizarrely dressed up as a... sheep? — have done such a successful job of marketing Oreo’s new campaign that the limited edition toy has sold out on the Chinese ecommerce platform Taobao.