Oreos Inspired by ‘The Three-Body Problem’ Come With Telescope Toy

[{"selector":"#anim-e2a1de34-dd2e-4da9-8a0b-b6a2f7ab6170","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b48f95cd-aae3-460b-8f2b-ba3fbb325b36","keyframes":{"transform":["translate3d(0px, -94.35092%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Bet you didn’t know: Oreo has been around longer than your grandparents ( since 1912 ). Nevertheless, the American brand of sandwich cookies stays in touch with trends , thus appealing to Millennials and Gen Zers.

[{"selector":"#anim-1048e15d-cd47-4eca-8c18-996d9dda310b","keyframes":{"opacity":[0,1]},"delay":100,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] The cookie company’s newest limited edition treats are inspired by iconic Chinese writer Liu Cixin’s sci-fi novel The Three-Body Problem .

The exclusive cookies are embossed with symbols and shapes from the novel, such as a fictional Chinese national defense project and an alien civilization.

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Arguably more exciting than the cookies, a crazy contraption resembling a telescope has been rolled out in tandem with the campaign.

As far as we can tell, the toy is a brain teaser of sorts.

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Placing an Oreo into a slot causes the gadget to project images onto any given surface.

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[{"selector":"#anim-e8004349-0144-4a8d-9d0f-166727986918","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-22e2c921-eef5-4b39-8dd6-fa61b3a22399","keyframes":{"transform":["translate3d(0px, -94.35092%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Scores of livestreamers — including one bizarrely dressed up as a... sheep? — have done such a successful job of marketing Oreo’s new campaign that the limited edition toy has sold out on the Chinese ecommerce platform Taobao .

Other limited edition goodies rolled out by Oreo in the past include: - Pink and green Oreos in collaboration with musician Lady Gaga - Half-and-half creations with American cracker brand Ritz - Red and white cookies with American clothing brand Supreme

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Click the icon below to learn more about The Three-Body Problem, one of China’s bestselling works of sci-fi literature.

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