KFC China Celebrates New Dish With Yet Another Cringe Music Video

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In KFC China’s latest promotional video, hip hop dancer Xiao Jie can be seen busting out five dances in seemingly random succession.

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But the thought behind the commercial is actually kinda deep: The dances are a tribute to the Five-Animal Exercises created by famous Chinese physician Hua Tuo thousands of years ago.

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The commercial drew attention to KFC China’s new ‘golden congee.’ KFC released the dish in conjunction with the country’s Golden Week holiday in the first week of October.

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Artist Xiao gained fame after winning a locking world championship in 2019 and competing in the third season of Street Dance of China in 2020.

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KFC China has a history of endorsing artists to create cringey content for them. Last August, the fast food company approached rapper TangoZ to promote their xiaolongbao.

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The song featured eye-rolling lyrics such as, “Go go go, the flour is elastic. Pinch pinch pinch, this pleated work of art.”

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Read more about hip hop culture by clicking the icon below.

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