Miniso Causes Confusion Between Chinese and Japanese Culture
Chinese low-cost retailer Miniso recently found itself in hot water after its Spanish team uploaded an I
of Disney princess-inspired dolls wearing
Although the garment is
, in Miniso Spain’s caption, the dolls were called “
” which are upper-class
Chinese netizens are especially
that a Chinese brand has made such a gross mistake, and have called for a
boycott of the brand
While Miniso has published public apologies, netizens are pointing out the brand's history of
marketing itself as Japanese
In addition to adopting a Japanese-sounding name, the company’s logo is
to Japanese retailer Uniqlo’s.
Click the button below for the full story.